Water, Blood and Qi: The inside story behind Waphyto’s holistic formulation strategy

Wondering what sets Waphyto apart from other popular beauty and wellness brands?
The answer might surprise you. 

While it’s true that Japan’s first biomethodology-based beauty company holds a deep commitment to the clean beauty movement and traditional Japanese skincare practices, what many people may not realize is that the brand’s method is actually multifaceted - incorporating multiple sciences, traditions, philosophies, and foundations all into one incredible holistic approach. 

Deeply Rooted: More Than Just Another Beauty Brand

As a clean beauty and wellness company, one of the things that makes Waphyto special is the way it transcends traditional formulation strategies. Fusing both ancient and modern sciences, all of Waphyto’s products are developed based not only on the foundational elements of French phytotherapy, but also herbology and Eastern Medicine. 

This comprehensive methodology not only promotes a more holistic approach to caring for the body and skin, but also ensures that the brand’s plant-powered formulas are competitive with the latest industry innovations, in terms of efficacy and results.

The Qi Element for Vitality

When looking to Eastern Medicine for inspiration, much of Waphyto’s philosophy is informed by the principle element of qi. In Traditional Chinese Medicine (TCM) and other Eastern philosophies, qi is the current of life energy force that flows within the body at all times. Further, this idea can be extended beyond the body to include a harmonious relationship with nature, and the world around oneself.

According to TCM, properly flowing qi is essential for health and wellness, as it supports flow of blood and other body fluids, preventing stagnations and imbalances - both physical and emotional - from occurring in the body. 

Although it is quite natural to experience imbalances from time to time, followers of TCM believe in following a healthy lifestyle that strives to create equilibrium in order to support qi. Proper rest, hydration, nutrition, movement and mindfulness all play a role in promoting proper qi levels. Additionally, certain herbal remedies and treatment modalities, such as acupuncture, can be helpful in boosting qi.

The Important Benefits of Blood Circulation For Beauty and Wellness

So how does improving qi translate to a radiant complexion, healthy hair, and glowing skin? The answer lies in the ability of qi to stimulate blood circulation. This concept is embraced by both phytotherapy and Eastern medicine, as both traditions agree that proper circulation plays a critical role in overall health for the body and skin. 

According to science, blood circulation is one of the most important body functions. The blood is what delivers nutrition and oxygen to the lungs, heart, muscles and tissues of the body. It also supports immune function and healing for the entire body, stimulates the lymphatic system and helps to fight off illness.

When it comes to caring for the skin and the hair, stimulating blood circulation is also incredibly beneficial. Blood flow to the skin and scalp encourages cellular turnover and regeneration, which in turn can work to revive dull, dry or struggling tissues and prevent them from becoming aged or damaged. When blood and qi are properly circulating, the difference can be both felt in the body and seen in one’s outer appearance. Energy levels and focus are improved, while additionally, the skin and hair appear more radiant and youthful. 

The Holistic Approach: Traditional Ingredients for Supporting Qi, Blood and Water

As an award-winning plant biomethodology scientist and phytotherapist, Waphyto’s creator and Founder Atsuko Morita brings years of hands-on research and experience to her product development process. 

Each ingredient that goes into the brand’s holistic formulas has been chosen with intention to support healthy qi, blood, and water balance. A few key ingredients that appear in Waphyto’s clean beauty formulas include:

• Japanese Calendula: Also known as marigold, this golden flower extract has potent properties for relieving inflammation in the skin. In TCM, it is credited with clearing or alleviating excess heat in the body.
  
  
• Mulberry: Cultivated in Japan since ancient times, Mulberry is said to be incredibly nourishing for the blood. In Traditional Chinese Medicine, it is utilized to boost and balance energy levels, and in skincare formulas it works to strengthen the skin and promote youthful elasticity.
  
  
• Gotu Kola: Popular today in skincare for its soothing and calming benefits, gotu kola or centella asiatica is considered to be “the longevity herb” for supporting an ageless complexion. For centuries it has also been incorporated in TCM to improve blood circulation.
  
  
• Mugwort: Another ancient Japanese herb for promoting vitality, mugwort has benefits for its detoxifying and beautifying. It is also recognized by Eastern Medicine for its ability to warm stagnant systems, encouraging blood flow and balanced qi.
  
  
• Horsetail: Also called Japanese Sugina, horsetail has been used in healing elixirs both past and present and is considered to be very blood nourishing. Today, it is widely used in cosmetic formulas to boost skin rejuvenation and repair.

The Big Picture: Creating Perfect Synergy

These ingredients and ideologies are at the heart of Waphyto’s formulation strategy, but perhaps where the real magic occurs is in how these methodologies all come together to create one incredible synergy.

By selecting ingredients that support full body flow the vital life forces within, Waphyto’s products promote better balance and healthy qi. Additionally, because each product is scented with its own therapeutic aromatherapy fragrance, the formulas take self care to a whole new level, addressing the mind and mood in addition to the skin and hair. 

Plant-Power + Eastern Medicine + Phytotherapy. It’s the ideal equation for holistic whole body beauty and wellness.