Waphyto Exemplifies Earth Month’s Message

Have you ever wondered what makes us unique?

To honor the importance of Earth Month, celebrated throughout April, Waphyto wanted to call out the importance of protecting our planet. Whether through your everyday purchases or how you run your business, your environmental impact matters. At Waphyto, we commit our journey in this life to the planet, people, and purity. We practice “clean beauty with a conscience.”

The Waphyto team lives by a philosophy we like to call The Four E’s: Elemental, Environmental, Ethical and Empowerment. Our team dedicates its resources to its impact on the mind, body, soul and earth. Through each of these unique commitments, we vow to bring excellence in each of our products.

Our Promise Through the Four E’s:

Elemental: All Waphyto products are made with natural ingredients, which are locally sourced when possible. Formulated with 100% natural plant essential oils, our products contain no parabens, sulfate compounds, preservatives or synthetic colors or fragrances. Over 90% of our products are vegan.

Environmental: Rather than making traditional marketing strategies a top priority, we consciously choose options that will have less environmental impact. Waphyto digitizes our promotional materials whenever possible, saving great quantities of paper products.

Ethical: Waphyto is a brand that strives to synchronize our production efforts without disrupting the ecosystems of our natural world. We are committed to transparency, clearly listing the contents and traceability of our products. We have established fair trade relationships with producers of our raw materials, thus ensuring reasonable prices for their materials and supporting the sustainable improvement of their daily lives.

Empowerment: As a female-owned brand, Waphyto believes in providing a voice for women. We believe in a world of equality, positivity and continued awareness for social issues affecting women today. Through her charitable work Atsuko Morita has supported numerous women's organizations that improve the quality of women’s lives and help them to become more empowered. She is a board member of an organization that aims to realize lifelong well-being for women by facilitating collaboration among the fields of healthcare, welfare, politics, and economics, and by delivering women's voices to national policymaking. Looking to the future, Waphyto is committed to creating a world of equality, positivity as well as raising awareness for social issues related to women.

With these four pillars of our purpose, Waphyto works to empower women to not only feel beautiful, but to understand that natural ingredients make a different both for our rich soil and for your skin. We believe that your beauty blooms best when it has purpose, as does ours. Our purpose at Waphyto is to challenge the beauty industry stereotype with rich, natural ingredients that make your skin truly glow.

We invite you to care for your skin and the Earth with the purity of nature.