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Our Promise
We recognize that clean beauty is a trending topic worldwide, and with good reason. However, we also understand that the definition of clean beauty varies from brand to brand.
At Waphyto, our standard of clean beauty goes beyond supporting skin health. We have a deep respect for the environment and are committed to transparency in our manufacturing processes.
We further define clean beauty using Waphyto's four E’s:
Elemental, Environmental, Ethical and Empowerment.
Elemental
All Waphyto products are made with natural ingredients, which are locally-sourced when possible.
Our products are formulated with 100% natural plant essential oils
Our products contain no parabens, sulfate compounds, preservatives or synthetic colors or fragrances
Over 90% of our products are vegan
Environmental
Rather than making traditional marketing strategies a top priority, we consciously choose options that will have less environmental impact. Waphyto digitizes our promotional materials whenever possible, saving great quantities of paper products. We are working to discontinue free shopping bags and provide eco-friendly bags for free at all our stores. Additionally, we work with TerraCycle to collect used containers.
We actively use PCR (recycled plastic) for all our containers, and are committed to using even less plastic in the future. Our boxes are made of recycled paper from plant residue with labels that are FSC-certified and we use vegetable inks (soybean for the printing of all packaging text) as a key strategy to reducing waste.
Ethical
Waphyto is a brand that strives to synchronize our production efforts without disrupting the ecosystems of our natural world.
We are committed to transparency, clearly listing the contents and traceability of our products. We have established fair trade relationships with producers of our raw materials, thus ensuring reasonable prices for their materials and supporting the sustainable improvement of their daily lives.
Empowerment
As a female-owned brand, Waphyto believes in providing a voice for women. We believe in a world of equality, positivity and continued awareness for social issues affecting women today.
Through her charitable work Atsuko Morita has supported numerous women's organizations that improve the quality of women’s lives and help them to become more empowered. Looking to the future, Waphyto is committed to creating a world of equality, positivity as well as raising awareness for social issues related to women.
Elemental - Environmental - Ethical - Empowerment
