February 27, 2022 3 min read
Do you make intimate wellness a part of your self care routine?
At Waphyto, feminine self care is considered to be a fundamental component of every woman’s health and well-being. Brand founder Atsuko Morita is a passionate advocate for this, with a background studying gynecology, anatomy, physiology, and medical sexology, in addition to her well-cultivated experience with plant biology sciences, French Phytotherapy and Japanese Herbology.
In fact, one of her company's four brand pillars–known as the Four Es–is focused on Empowerment, symbolizing Waphyto’s commitment to equality, positivity, and awareness for women’s issues. With this in mind, the brand’s collection of holistic products features a full range of options devoted to sustainable, environmentally-friendly intimate and feminine care for women at all of life’s stages–including during motherhood, menopause, and everything in between.
Speaking recently on the subject of Femtech, Atsuko expressed that the inspiration behind Waphyto’s products is supporting women throughout a lifetime of wellness.
“We created our Intimate Care lineup out of hopes to bring comfort to every woman's day-to-day care. Vaginal care is the secret for women of all ages to live a comfortable life, which also correlates to mental health, too,” she says. “We support all women who are constantly multitasking with the power of plants, so that they can relax and show their true femininity.”
For facilitating comprehensive plant-powered care, the intimate collection features three products: Intimate Wash, Intimate Lubricant, and Intimate Oil. All the products have been formulated with Waphyto’s signature botanical ingredients, including mulberry, chrysanthemum, gotu kola, Japanese mugwort, and horsetail, which are perfect for specially treating the delicate skin of the intimate area. The ingredients are even intentionally grown without the use of pesticides or toxins, and overseen by Atsuko in her home region of Mikawa, Aichi Prefecture.
For using the intimate products, she recommends the following three-step protocol:
Beyond the Intimate Collection, Waphyto also supports Femtech by creating products for the hair, body, and skincare as well. For daily facial care, Atsuko recommends the following:
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